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SXSW 2018

The Love Index: Measuring Brand Love

Most companies trying to improve customer or employee experience create journey maps to try to understand the moments that matter. That’s a start, but what really matters is how customers and employees are feeling at any given moment. This is hard to measure and understand, but what if you had a barometer providing an emotional read of each moment and experience? We’ll discuss Fjord’s Love Index and how a human-centered, emotional approach can help you navigate a plan to improve experiences.

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Takeaways

  1. What truly makes users love a brand, product, service or experience?
  2. How can you measure true brand love and affinity?
  3. How can companies adapt in a certain area to forever raise the bar for consumers and even disrupt their entire industries?

Speakers

Organizer

Danielle Lundquist, Dir Mktg, Fjord

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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