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SXSW 2018

It's Not Your Idea, It’s You: Why Investors Say NO

Investors are often motivated to hide the truth and details of why they pass on startup deals. Having psychometrically screened and worked closely with thousands of founders helping them to build their companies from the earliest stage--and with several years of angel and seed investment experience--Ben and Carter will reveal the uncomfortable reality of how founders are judged. If you’re an early stage founder or thinking about starting a company, come learn how you’re perceived by investors.

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  1. Why do investors pass on my startup without even looking deeply enough at what we've built to make an informed decision?
  2. It seems like every investor who says, "no" gives me a different reason, so what's the real reason they are uninterested?
  3. How can I become the kind of founder that investors are willing to take a risk on?


  • Carter Laren, Managing Director, Gateway
  • Ben Larson, Managing Director, Gateway


Carter Laren, Mgr, Gateway

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Startup & Tech Sectors
  • Level: Intermediate
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