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SXSW 2018

Digital Natives Disrupting Time-Honored Industries

It's not just media, digital natives are beginning to completely disrupt industries that conventional wisdom would never think could be upended. Austin-based companies PHLUR and EverlyWell are at the forefront of this upheaval. Entrepreneur Mike Smerklo will mediate a discussion between the companies' CEOs on how they are revolutionizing how millennials think about beauty, health and social responsibility in a digital age – and how it requires a complete overhaul of traditional business models.

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  1. As an entrepreneur, what is the process in identifying an industry that has potential to be completely overhauled by the digital-native mindset?
  2. As millennials elect to digest content and buy products digitally, how do companies preserve the customer experience and foster community?
  3. How does an entrepreneur convince investors that an industry could be successfully overhauled to take advantage of this shift by digital natives?



Dagney Pruner, Dir of Mktg, Next Coast Ventures

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startup & Tech Sectors
  • Level: Advanced
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