SXSW 2018
Digital Natives Disrupting Time-Honored Industries
It's not just media, digital natives are beginning to completely disrupt industries that conventional wisdom would never think could be upended. Austin-based companies PHLUR and EverlyWell are at the forefront of this upheaval. Entrepreneur Mike Smerklo will mediate a discussion between the companies' CEOs on how they are revolutionizing how millennials think about beauty, health and social responsibility in a digital age – and how it requires a complete overhaul of traditional business models.
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Takeaways
- As an entrepreneur, what is the process in identifying an industry that has potential to be completely overhauled by the digital-native mindset?
- As millennials elect to digest content and buy products digitally, how do companies preserve the customer experience and foster community?
- How does an entrepreneur convince investors that an industry could be successfully overhauled to take advantage of this shift by digital natives?
Speakers
- Mike Smerklo, Co-founder and Managing Director, Next Coast Ventures
- Julia Cheek, Co-founder and CEO, EverlyWell
- Eric Korman, Co-founder and CEO, PHLUR
Organizer
Dagney Pruner, Dir of Mktg, Next Coast Ventures
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