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SXSW 2018

Setting the Standard for the Autonomous Driving

We’re all dreaming of the day we can stop driving, and it feels like we’re inching closer to a future where autonomous cars are widely available. However, it’s not just about tech. If drone debacles have taught us anything, it’s that agreed-upon regulations are required, and their current absence allows for varying interpretations of what’s safe and acceptable. To prevent crushing (and crashing) our self-driving dreams, we need a set of agreed-upon standards – but what are they? Let’s discuss!

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  1. Cross industry examples of few standards which made emerging technology our everyday commodity
  2. What are design challenges to get this standard right (service design, legal, insurance…) and why this will be interdisciplinary standard
  3. If the standard is adopted, how will this change our life more than any other revolution so far


  • Luka Celic, Creative Technologist, Fjord


Luka Celic, Creative Technologist, Fjord

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Track 2
  • Level: Intermediate
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