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SXSW 2018

Purpose at the heart of business

Volatile, uncertain, complex and ambiguous. This is the reality we find ourselves living today. How to cope with such "liquid" present and future? The answer to this question is innovation. We believe innovation is a method and our intention is to share our way to deliver purpose, sustainability and growth while promoting healthier business ecosystems.

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  1. How to deal with a volatile, uncertain, complex and ambiguous world when you're building a business, managing people and hiring for the future.
  2. How to put purpose at the center of your business and make it grow following agile and lean methodology.
  3. What is the importance of innovation, creativity and collaboration in a "vuca" world.


  • Gustavo Brito, Content and Operations Manager, Laje
  • Bruna Rezende, CEO, Laje


Gustavo Brito, Content and Operations Manager, LAJE

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Intelligent Future
  • Track 2
  • Level: Beginner
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