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Lifestyle is the New Brand

Brands that are connecting with its consumers today are the ones that fit into and are apart of the lifestyle of the audience itself. Much like relationships, sales today need to begin by building trust, getting to know more about each other and demonstrating how you can grow together. I’m proposing a panel at this years SXSW moderated by myself and joined by industry thought leaders to discuss how they’ve changed their strategies to adapt to the social revolution.

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  1. Discover how brands are using social media to build lasting relationships with their customers
  2. Why traditional ad media is out and lifestyle is in
  3. To explore how ecommerce is changing the way we buy



Nicole Pomeroy, Account Mgr, Truly Social Inc

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