The Future of Advertisement, Isn't Advertisement
The past when brands could define what people should consume or watch is long gone. This shuffle in power impacts directly the Advertising agency model, that starts getting substituted by consultancies, media channels (Facebook, Google) and in house productions. Is there a right model? What does the future hold?
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- What does the future of advertisement agencies hold?
- What are the main players in this new equation?
- How the communication business model is evolving?
Allan Gotsis, Planning Mgr, Iris Worldwide