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SXSW 2018

Breaking Open the Power of VR Analytics

Analytics data allows for qualitative tests to be conducted on 2D experiences, and creates a feedback system to improve those applications. Capturing 3D/4D analytics data and implementing them into VR/AR apps allows developers to create networks to learn from their users and create better experiences. Companies such as Unity see the potential of VR analytics with their focus on implementing heatmaps to visualize their analytics data captured by their users.

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Related Media


  1. How build qualitative testing using VR analytics data for VR/AR experiences?
  2. How to incorporate AI neural networks using VR analytics as a foundation for the infrastructure?
  3. How effective use of VR analytics is a game changer for the VR/AR industry?


  • Julie Huynh, Immersive Developer, Isobar
  • Agatha Bochenek, Head of Mobile & VR/AR Advertising Sales, Unity Technologies
  • Leigh Christie, Director of Innovation, Isobar
  • Kyle LI, Program Director of BFA Design & Technology at Parsons School of Design, Parsons The New School


Julie Huynh, Immersive Developer, Isobar

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: VR/AR
  • Track 2
  • Level: Intermediate
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