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SXSW 2018

Designing Women: Do Women Innovate Differently?

As design thinking expands beyond Stanford and start-ups to corporations and non-profits, we wanted to explore whether women bring a unique approach or perspective to innovation. Many of the most visible pioneers of design thinking have been men yet the approach is rooted in empathy, a trait often associated with women. We’ll talk to female practitioners of design thinking about what strengths women innovators bring to the table and debate whether gender plays a role in innovation at all.

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  1. Are there examples of innovation practices or products where being led by women made an impactful difference?
  2. A key tenant of HCD is including diverse perspectives. In what can appear as a male lead practice, what can happen when women's voices are left out?
  3. Is there value in creating separate conversations and spaces for women practitioners of design thinking?



Ariba Jahan, Director of Innovation, The Ad Council

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Beginner
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