Designing Women: Do Women Innovate Differently?
As design thinking expands beyond Stanford and start-ups to corporations and non-profits, we wanted to explore whether women bring a unique approach or perspective to innovation. Many of the most visible pioneers of design thinking have been men yet the approach is rooted in empathy, a trait often associated with women. We’ll talk to female practitioners of design thinking about what strengths women innovators bring to the table and debate whether gender plays a role in innovation at all.
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Additional Supporting Materials
- Are there examples of innovation practices or products where being led by women made an impactful difference?
- A key tenant of HCD is including diverse perspectives. In what can appear as a male lead practice, what can happen when women's voices are left out?
- Is there value in creating separate conversations and spaces for women practitioners of design thinking?
Ariba Jahan, Director of Innovation, The Ad Council