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SXSW 2018

Retail Communities + The New Cult-Brands

Is the Internet responsible for the fall of the brick and mortar store? A new generation of digitally-focused brands is looking at the retail store in a new way. Going to a physical store is no longer about the transaction—it’s about the brand experience. Industry experts will discuss how digitally-focused brands are actually driving traffic back to brick and mortar stores by re-imagining the shopping experience and building communities via retail, forming a new breed of cult-brands.

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  1. How do you engage online audiences in real life?
  2. How do you create real-life retail experiences that deepen a consumer’s connection to a brand?
  3. How are digital-first brands supporting brick and mortar retail experiences?



Ashley Hopkins, Head of PR + Communications, Brit+Co

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Advanced
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