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SXSW 2018

Work Hard, Mom Hard - The Art of Multitasking

We get it, it’s tough. Marketing, media & entertainment careers are a challenge; schedules don’t conform to a 9-to-5 and both work-life integration roles are always on. Our panel of dynamic female professionals have succeeded in finding ways to balance their love of work with Mom-ing hard. After all, we have room in our hearts for more than one passion, right? The best way to stay strong & thrive in both endeavors is to master juggling, stay driven, and frankly…work your butt off! Dads welcome.

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  1. What decisions have you had to make within your family to ensure you excel in your work position and achieve continued career growth?
  2. What changes, if any, have you had to make in your career to ensure your success in your role at home?
  3. What advice do you have for future parents as well as those struggling to find their balance?


  • Laura Primack, VP Culture and Creative Services, AvatarLabs
  • Jessica Thurber, Senior Vice President, Digital Marketing, Warner Bros Pictures
  • Heather Nykolaychuk, Sr. Director Marketing Strategy & Operations/Head of Digital, Mattel
  • Sona Iliffe-Moon, Consumer Communications Manager, Facebook


Laura Primack, VP Culture & Creative Services, AvatarLabs Inc

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Workplace
  • Track 2
  • Level: Advanced
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