SXSW 2018

Thrive and Win in an Amazon World

Description:

Amazon encroaches into a new business area on a nearly daily basis. Their reputation for selection, fast and free shipping, low pricing, and excellent customer service has raised the bar for customer expectations. It seems impossible to compete with lesser resources. Should you even bother to compete against them? In this session, we’ll discuss how Amazon can be a lucrative part of your growth at any stage of business and discuss the four pillars of business required to compete against Amazon.


Related Media

Additional Supporting Materials


Takeaways

  1. How can a business, especially a smaller company with limited resources, compete effectively against Amazon?
  2. Should Amazon be part of our sales strategy, the entire strategy or should we skip it altogether?
  3. If we want to sell on Amazon, which program(s) should we participate in to ensure profitability while remaining competitive?

Speakers


Organizer

Michael Crider, Principal, Byrne Boadle


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Advanced


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