Mutate + Create: Distraction, A Solution for Success
The combination of socio political factors, technology and human spirit has provided the perfect conditions for the explosive and unpredictable evolution of the creative.
Mill+ CD Carl Addy presents insights into a new breed of maker, constantly adapting to world where a state of flux has become the everyday.
Can we harness these highly agile creatives that evolve and change their roles and skill-sets throughout their career? Embracing these inevitable changes as a catalyst for growth.
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Additional Supporting Materials
- What are the benefits and the challenges of distraction?
- How has distraction been affected by Technology?
- How can brand track levels of distraction to use the data to their advantage?
- Carl Addy, Creative Director, Mill+
Annie Ayres, Mktg Mgr, The Mill