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SXSW 2018

Mutate + Create: Distraction, A Solution for Success

The combination of socio political factors, technology and human spirit has provided the perfect conditions for the explosive and unpredictable evolution of the creative.

Mill+ CD Carl Addy presents insights into a new breed of maker, constantly adapting to world where a state of flux has become the everyday.

Can we harness these highly agile creatives that evolve and change their roles and skill-sets throughout their career? Embracing these inevitable changes as a catalyst for growth.

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  1. What are the benefits and the challenges of distraction?
  2. How has distraction been affected by Technology?
  3. How can brand track levels of distraction to use the data to their advantage?


  • Carl Addy, Creative Director, Mill+


Annie Ayres, Mktg Mgr, The Mill

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Design
  • Level: Beginner
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