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SXSW 2018

An Ode to Hip Hop Cars

Join The Mill team to see The Blackbird in action - using real-time technology to allow hip hop’s most famous cars to be visualised and shot right here in Austin. From the 1974 Dodge Dart to the Rolls-Royce Phantom, The Blackbird will capture quality footage and data, teaming it with live tracking to allow viewers the opportunity to showcase a full portfolio of some of music’s most iconic vehicles.

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  1. What is the technology behind The Blackbird?
  2. How is The Blackbird changing the way brands shoot in Auto?
  3. What other capabilities does The Blackbird have?


  • Alistair Thompson, Executive Vice President, The Mill


Annie Ayres, Mktg Mgr, The Mill

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Film & TV Industry
  • Level: Beginner
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