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SXSW 2018

Do it Yourself or Do it Right: Outsourcing Tech

This isn't another feel-good panel about the the digital achievements of music companies--this is a real conversation about what we know we could and should be doing better by turning to outside expertise and expanding industry access to high-level developers. Though constantly constrained by budgets to do the best we can with in-house teams, little dialogue exists about what more we could be accomplishing with higher-level tech teams--whether for digital creative, marketing or insights.

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  1. How have the technical skillsets required for success in digital roles in music evolved, and how are they changing now?
  2. What sectors and functions of the music industry most suffer from a lack of access to high-level developers and tech teams?
  3. What improvements in the industry should we expect to see as we increasingly work with better developers and tech teams?



Wesley A'Harrah, Head of Training and Development, Music Ally

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Level: Intermediate
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