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SXSW 2018

Streaming: The Age of Brands as Music Curators

Streaming presents itself as a great opportunity for brands to sponsor playlists and profiles that connect with their audiences. But what happens when brands go beyond ads and create their own profiles and playlists? In this scenario where they compete directly with streaming editorial playlists and users, what is the relevance of brands as music curators? We’ll discuss the brand’s role as musical curator and how independent artists can benefit from branded playlists to take off their careers.

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  1. Why is streaming platforms becoming a relevant and attractive platform for brands?
  2. What is the role of brands as music curators?
  3. How independent artists can benefit from branded playlists on streaming platforms?



Juliana Baldi, CEO, Bananas Music Branding

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Track 2
  • Level: Intermediate
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