SXSW 2018

EQ Over IQ: Be the Most Useful Person in the Room

Being an entrepreneur is hard. Many people have most of what it takes in terms of vision and product, but all will be lost without a proper sales channel. But what if you don't know how to sell? Before you start cold calling and mass emailing, you need to learn how to effectively network to make your customers into your friends and partners in a way that all can win.

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  1. How do you build a network?
  2. What kinds of things should you bring to the table for your contacts?
  3. When is it time to sell?



Brian Wallace, Pres, NowSourcing Inc

Meta Information:

  • Event: SXSW
  • Format: Mentor Session
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner
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