Future Proof Media: Engaging Tomorrow's Audience
Our smartphones offer infinite options: movies, TV, games, pornography, VR, and AR is poised to take over. In an expanding market, how do creators make a case for our content? This panel will attempt to answer how meaningful connections to our audiences are made. We will discuss the extra care we must take to succeed, by creating specifically with today’s rapidly changing marketplace in mind. We can no longer create for passive viewing, we must create to engage.
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- In a noisy media landscape, what steps can we take to make sure our content is heard? How are marketing, publicity, and other earned media integral?
- In the day of the two-screen experience, what as content creators, are we doing to push our audience to not only passively watch, but deeply engage?
- Audiences age in faster than producers age out. How do we tell fresh, authentic stories in ever-changing delivery models?
Jason Koffeman, Head, Digital & Emerging Platforms, Paradox Entertainment