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Is Jingle a Dirty Word? The New Age of Ad Music

With commercials and branded content morphing into short films and technology-driven experiences, the music propelling this new breed of advertising has been pushed to rise to meet this entertainment value. Does the traditional jingle cut it in today’s branded content space? Music and commercial industry experts will discuss the cinematic scores, spatial audio techniques and popular music tracks that’ve replaced the traditional jingle and are now staples to the sonic world of advertising.




Jenna Wigman, VP, Press Kitchen

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