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SXSW 2018

Build a Community for 18 Years, Kill it in 2 Weeks

I'm tired of companies who were happy to accept data, posts and content from customers and community members, and to capitalize on that and then, when they decide to move on, treat those same community members and their content like garbage, easily discarded.

Services close, communities end. That's natural. But there's no excuse to close without notice, to break up relationships and to leave people feeling taken advantage of. If you can start something, you can close it right.

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  1. What responsibility do platforms have to customer and member content, when they decide to shutter their service?
  2. How should platforms go about communicating service changes and closures to existing members?
  3. What tools should platforms make available to community members who don't want the party to end?



Patrick O'Keefe, Owner, iFroggy Network

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Startup & Tech Sectors
  • Level: Advanced
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