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SXSW 2018

AI + Behaviour Change: Panacea or Plain Creepy?

How do the separate spheres of Behavioural Change and AI interact? How do ‘nudges’ work in the era of AI?

Is AI the panacea that means we can now create behaviour change interventions that adapt instantly to keep participants on track easier than before? Or is it all getting a bit creepy? How do you keep the software from giving inappropriate feedback?

Conversely, can behaviour change help develop AI that works with our predictably irrational human minds, not a logical computerised mind?

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Takeaways

  1. How can I use AI to change the behaviour of my customers or audience?
  2. How does AI change the principles or effectiveness of Behavioural Change, if at all?
  3. What are the key principles of Behavioural Change?

Speakers

  • Susan Poole, Freelance Head of Planning, 23red

Organizer

Susan Poole, Freelance Head of Planning, 23red

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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