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SXSW 2018

Lessons Learned From the Battles Over Beer Names

What’s in a name? In the craft brewing industry, the answer is A LOT, as small and large breweries go to court over beer naming rights. Hear stories of what’s happened in the American craft beer industry and learn lessons on how you can obtain and use registered trademarks to build a valuable brand and better protect your products and services. A panel of brewery owners and trademark gurus will share these stories and know-how. Afterward, talk to experts about the TM process.

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  1. Why and how are breweries battling over their beer names in court? Is it really a big deal if two beers have the same name?
  2. Do I need a trademark and how do I get one?
  3. Is there intellectual property in brewing, and why is it important to protect such property?



Paul Rosenthal, Deputy Chief Communications Officer, US Patent & Trademark Office

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Beginner
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