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SXSW 2018

Getting to Beta Without Getting Beat Up

How music-tech startups can develop a licensing strategy overlay to their business plan so that the logistics of music licensing do not overwhelm the company’s product launch, and how labels and publishers should offer a flexible licensing framework to help startups get to beta and investment.

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  1. What is a licensing strategy and how does it relate to product development?
  2. What are common pitfalls to avoid relating to metadata and reporting?
  3. Are "mass NOIs" really a necessary part of song licensing and are there better alternatives?



Chris Castle, Founder, Christian L Castle Attorneys

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Track 2
  • Level: Intermediate
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