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SXSW 2018

Hacking the Hackers: Data & Adding Empathy Online

Brexit. Trump. Boaty McBoatface.
Democracy relies on an educated electorate, but lately good sense seems to have been shoved aside, resulting in unintended consequences both hilarious and horrifying – and it’s all due to data. But it doesn’t have to be this way. The same technologies that allow us to hyper-personalize experiences have been hacked and used to misinform and mislead the public. We’ll discuss this development, ways to stop it, and how these techniques can instead be used for good.

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  1. Brexit, Trump, and misinformation. Did I fall for it, too?
  2. I'm a designer / strategist / brand - what are the frameworks I can use to apply similar methods to my work?
  3. How can we design personalized services while avoiding similar pitfalls?


  • Merici Vinton, Engagement Lead, Fjord
  • Jeff Catania, Data+Design Lead, Fjord


Merici Vinton, Engagement Lead, Fjord

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Design
  • Track 2
  • Level: Intermediate
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