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Welcome to the Age of Age: Old People Are Cool

Young people think old people are cool. According to Pew Research—and to the surprise of many at SXSW—our workplace is 1/3 Millennial, 1/3 Generation X and 1/3 Baby Boomer. People over 60 use tech. They have to; they work! I will share engaging content, based on proprietary research on aging, about the challenges and joys of living and working in such a diverse world. Come and learn about the best ways for brands to embrace the learning and connect to each age cohort.


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Belle Frank, Chief Strategy Officer, Y&R

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