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SXSW 2018

Gender and Music

From the birth of Rock and Roll music has always reflected what was happening in society. Songs guided us through our understanding of life in a constantly changing world. However, music has been behind the times in reflecting our evolving definition of gender. This panel will illustrate by example how this outdated field of vision can be turned into an ongoing opportunity.

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  1. Why is it important to record love songs between women?
  2. What is the opportunity to align with the modern messages in film, tv, and advertising?
  3. How does the meaning of a song change with a new narrator?



Richard Gottehrer, Founder, The Orchard

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Culture & Stories
  • Level: Advanced
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