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SXSW 2018

Diversity in Podcasting: Righting the Ratio

Podcasting is a booming business: it’s seen a 40% lift in audience over the past two years and revenue is nearly doubling year over year. However, there’s one major pain point: diversity. Podcasting is mostly white, straight, and male. As of mid-2017, a majority of the top 100 podcasts were hosted by straight, white men. Join a diverse panel of podcast hosts and pros from Gimlet Media, WNYC Studios, and more who are working to right the ratio and increase diverse voices in podcasting.

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  1. What is the top question about diversity in podcasting that you are tired of being asked? And what do you wish someone would ask you instead?
  2. Why are podcasts so white and what can organizations do about it?
  3. What do you hope for the future of podcasting and diverse voices?



Kevin Turner, Dir, Communications, Gimlet Media

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: News & Journalism
  • Track 2
  • Level: Intermediate
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