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SXSW 2018

What Blockchain Means for Media and Entertainment

Blockchain will be a powerful tool for media makers and consumers. This decentralized digital ledger means content creators can track sales and distribution across the Internet, from full-length works to three-bar loops. Blockchain’s "trustless finality" has implications for monetizing content, protecting copyright, and stopping fake news at its source.

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  1. How can blockchain help individuals protect their copyright and monetize their creative content?
  2. How can legacy media companies use blockchain to monetize their back catalog?
  3. Blockchain is limited by an adoption problem. What will it take to get creators and distributors to buy in?



Sean Branagan, Dir Center for Dig Media Entrepreneurship, Newhouse School at Syracuse University

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startup & Tech Sectors
  • Level: Intermediate
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