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SXSW 2018

Power VS. Potency

Box1824 has been studying emerging behavior and markets for over 10 years and tracks constant changes in the way people live and interact with institutions. One of the biggest shifts has been in how people consume content. The trust in big media conglomerates looses power as people, empowered by the crowd, gain potency. Old institutions' truth has never been so questioned and independent sources have never been so relevant and valuable.

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  1. How did we get to this moment of huge distrust in corporations?
  2. How did ordinary people become protagonists in a universe of celebrities and brands?
  3. How can brands tackle distrust and become relevant as a platform for people?


  • Laura Kroeff, Digital & Innovation VP, Box1824
  • Gabriel Milanez, Strategy and Consumer Insight VP, Box1824


Henrique Diaz, Power vs Potency, Box 1824

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Intelligent Future
  • Level: Advanced
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