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SXSW 2018

Does Your Brand Speak for Itself?

Voice assistants and chatbots have taken the world by storm. But are you actually prepared for your brand to be conversation-friendly? Today’s organizations craft user experiences specifically for digital audiences accustomed to consuming fixed visual media. What happens whens brands need to engage with consumers in an evolving conversation, and via devices like Amazon Echo or chatbots? It’s time to become fluent in conversational UX—so your brand can speak for itself.

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Takeaways

  1. How can developers design content so that it is voice-friendly?
  2. What new challenges do brands face in light of conversational interfaces like Amazon Echo?
  3. How have organizations successfully navigated a conversational transformation?

Speakers

  • Preston So, Development Manager at Acquia Labs, Acquia
  • Jana Eggers, CEO, Nara Logics
  • Deborah Harrison, Cortana Editorial Writer, Microsoft
  • H. James Wilson, Managing Director, IT and Business Research, Accenture Research, Accenture

Organizer

Caroline Cammarano, PR Representative, LaunchSquad

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Intelligent Future
  • Level: Intermediate
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