SXSW 2018

Killing The Design Review: Atomic Design At Scale


Imagine building 6 brands in one year while simultaneously changing the underlying product development process. In this session you'll hear about Dotdash's journey—both successes and mistakes—to embrace Atomic Design, leverage pattern libraries, and kill the design review process from 3 different perspectives: product, design, and engineering.

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Additional Supporting Materials


  1. How do you avoid meetings where the CEO tells you to scrap your prototype and start over with 2 weeks to go?
  2. How can you build -- and maintain! -- a tool that will be used by designers, developers, product, and an army of robots?
  3. Can you keep a whole company interested in a site buildout from start to finish?


  • Adam McClean, SVP, Product, Dotdash
  • Ben Cochran, VP, Front End Development, Dotdash
  • Hetal Rathod, Senior Designer, UX/UI, Dotdash
  • Josh Clark, Founder, Big Medium


Adam McClean, SVP Product, Dotdash

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Beginner

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