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SXSW 2018

Binding Emotion & Memory: Science, Story & Scent

The smell of a spring rain, Cinnabon, your favorite sweatshirt, or mom’s cooking. A familiar smell can be evocative and deeply personal. That’s because, unlike our other senses, our sense of smell is directly connected to brain regions attached to memory and emotion. Come explore the science of scent, new trends and uses of scent technology and how scent will play an increasingly important role in our 21st century lives and next-generation technology experiences.

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  1. How is smell unique to other senses in its connection to the brain? How is this triggering trends in scent science, commercial use & olfactory art?
  2. How pervasive is commercial scent bombardment today? Can we align the personal nature and our "scentual" experiences with current commercial use?
  3. In the future, how will we control scent in our personal environment, tailoring it specifically for our own optimal mental & physical health?



Leigh Durst, IEEE

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Intelligent Future
  • Level: Intermediate
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