Voting period for this idea type has passed

Stop Talking. Start Making

Advertising is broken & Jason Peterson is doing something about it. He figured out how to stay ahead of cultural trends by creating an agency that taps into the source – millennial creators, influencers & leaders: the architects of what’s cool & important. He’ll explore how this uber-focused agency began, why it’s thriving & how they’re offering brands (Coca Cola, Mike’s Hard Lemonade, etc.) the inside-track for reaching millennials by way of young creators themselves.

Additional Supporting Materials




Jason Peterson, Chairman and CCO, Havas

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another