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SXSW 2018

Target People's Dreams over their Facebook Feeds

Advertisers have long known of the subliminal persuasive power of content-led marketing campaigns that can lodge deep in the subconscious and influence people’s emotions. Now, brands can rely on big data science to develop content that will influence people’s purchasing decisions. Our session interrogates specialists on this new frontier of content creation and media distribution, its impact on the sector and what it means for brands.

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  1. Is it possible to plan and deploy content-led ideas that can be lodged directly into people's dreams?
  2. With the latest advancement in big data analysis and content marketing science, will we be able to add consumer's subconscious to the ad inventory?
  3. Will big data and science behind content creation completely annihilate free will in consumers?



Nico Sarti, Head of Digital Strategy, TVC Group

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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