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AI in marketing: separating fact from fiction

Innovations in cognitive platforms are shaking up the entire industry. These solutions enable teams to work faster, more efficiently and with fewer resources. While these innovations provide previously unavailable efficiency or capabilities, we’re seeing the inevitable hype that goes with a new trend. In this session, Dan Mallin will explain how marketers can separate fact from fiction in this new frontier of marketing technology, and what AI can do and should be expected to do.

Learning Objectives



Lee Regal, Account Dir, DiGennaro Communications

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