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SXSW 2018

Band Brands: Where Will You Be When the Music Stops

Nirvana. The Beatles. The Stones. Music Icons. Lucrative Brands. You think of intellectual property protection for your music, but what about for the brand you are building? Reps from the USPTO, including Regional Director Hope Shimabuku, with the Texas Music Office [tentative] & other speakers will discuss how to build and protect your band’s valuable brand with real world examples of brands that have gone global. What happens to that brand if the music stops and members go their separate ways.

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  1. How can one protect their brand and not just the music they create in the US and globally?
  2. What happens to the brand if the music stops and the members go their separate ways?
  3. What are some of the ways to anticipate and prioritize our IP needs as we grow our brands?


  • Hope Shimabuku, Resource Supervisor, United States Patent and Trademark Office
  • Joseph Matal, Performing the Functions and Duties of the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, USPTO


Asad Nawaz, Resource Supervisor, United States Patent and Trademark Office

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Level: Beginner
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