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SXSW 2018

How Artists are Redefining Their Careers with Data

Artists have limited resources and unlimited data. That data, without context is meaningless. But with the right context, it can redefine an artist’s career trajectory and inform the right decisions.

In this talk, two experts from Next Big Sound at Pandora will walk through groundbreaking artist stage research, previously unreleased peer research and product innovations around automating reporting for artists and their teams.

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  1. With a limited budget and unlimited data in their hands, what strategic moves should each individual artist make at any time?
  2. As an artist, who are my peers and how do I compare to them? How can I benchmark myself to artists who are in a similar stage in their careers?
  3. How can artists define success? How can artists ensure that they are maximizing their audience reach, all through their careers?



Julien Benatar, Software Engineer / Product Manager, Next Big Sound at Pandora Media

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Making & Promoting Music
  • Track 2
  • Level: Intermediate
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