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SXSW 2018

"Why" Matters- Business Purpose Impacts Our Health

Why should people care about your business and your brand? What is your company’s Purpose? Purpose drives your strategy and attracts consumers to the brand. It’s also a powerful motivator of employee engagement in their health and wellbeing. With the right Purpose, your employees are inspired to keep themselves healthy so that they continue to feel that that they are part of something bigger than themselves. Join us to discuss and explore just how much “why” matters to your success.

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  1. How are other organizations harnessing the power of purpose to impact employee health and well-being?
  2. What can my business do to drive revenue while also driving the health and well-being of employees?
  3. I want my business to be profitable - why should I care if my business has a purpose other than making money?



Kate Brown, Assoc, Mercer

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & Wellness
  • Level: Beginner
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