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SXSW 2018

Skin Tech—Reprogramming The Skin You're In

Skin tech is the new skin care. Experts discuss the ingredients, apps, and devices that are moving from the dermatologist’s office to your medicine cabinet. Harnessing light, data, and everything in between, we’ll chat about the technology that’s transforming the category. How are brands bringing new technology to consumers, and how are they getting people to try them?

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  1. What new technologies are transforming the skin care category?
  2. How do brands research and bring these products to market?
  3. How does marketing affect consumers' willingness to try new technology in this space?



Kathryn Nyquist, Creative Dir, Deep Focus

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & Wellness
  • Level: Intermediate
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