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SXSW 2018

The Magic of Starting Small

Not all empires start with grand plans to rule the world. For business traction & longevity, the 1st steps can be crucial & STARTING SMALL sets up true success. What’s needed is passion, commitment & realistic expectations. Lisa Sugar, founder & president of POPSUGAR, the #1 lifestyle media company for millennials, will share lessons learned while creating the company in her living room, on her laptop & blogging after work. Every small “up” helps a start-up and is a stone on the path to success.

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  1. What are some key steps to starting your own business?
  2. What are realistic expectations of scale for digital publishers looking to grow social followers?
  3. What are some tips for females looking to crack the glass ceiling?


  • Lisa Sugar, Founder & President, POPSUGAR


Betsy Alekman, Sr Dir Trade Mktg, PopSugar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Startup & Tech Sectors
  • Level: Advanced
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