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SXSW 2018

Artificial Love: Design for Emotional Intelligence

When our products have the ability to clearly communicate with us through artificial intelligence, the depth of our relationships with them will grow exponentially. In this emergent age of conversational UI, virtual assistants, and autonomous everythings, there is a need to craft the roles these emotionally intelligent AIs play in our lives. This talk will outline an approach to designing AI products that fundamentally redefine our relationship with technology.

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  1. How can we design AI products to have a deeper relationship with the people who use them?
  2. How can designers shape the types of relationships that people have with AI products?
  3. How can the physical design of the AI embodiment support the relationship and bring the promise of your product to life?


  • Seth Snyder, Senior Interaction Designer, frog design


Seth Snyder, Senior Interaction Designer, frog design

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Track 2
  • Level: Intermediate
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