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Hey Marketer! Embrace Agile or be Disrupted

Technology continues to disrupt the marketing world but “Agile marketers” are turning disruption into opportunity. They've have taken a page from product management’s playbook by applying the Agile Manifesto—which revolutionized product management—to marketing. This presentation will share insights from The Marketing Agility Podcast which is co-hosted by the presenters of this session. You'll learn how companies that are applying Agile, what’s working, and what’s not.

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Roland Smart, VP Mktg, Oracle

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