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SXSW 2018

How digital mothers are changing health rules

Millennial moms are all over. They are social media heavy users and share a lot of content. It has become quite common for those moms to make decisions based on social media information. Those aspects include health issues like tracking health information digitally, deciding if children will get vaccinated, how will they introduce food to babies, asking Dr Google about anything and so on. This panel will clarify some of those new behaviors through a primary study made with Brazilian mothers.

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  1. How are social communities shaping new moms behaviors?
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  3. How is Dr Google and community reviews affecting health issues?


  • Marina Wajnsztejn, Director, MawaMe


Marina Wajnsztejn, Teacher, ESPM

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Health & Wellness
  • Track 2
  • Level: Intermediate
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