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SXSW 2018

There’s No Place Like (the Connected) Home

As AI becomes your PA and VR kills TV consumption, the way we live at home is changing, and our relationship with advertising is following suit. New connected home advertising will create personalized experiences between consumers, homes and appliances. Will advertisers make connections with people? Or target our AI assistants and virtual shopping lists? Join Unruly’s Futurist Simon Gosling and fellow tech influencers for a discussion about what to expect in the home of the future.

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Takeaways

  1. What will your personalized home of the future look like? And do for you?
  2. What “permissions” will consumers give brands as they enter the smart home as a marketing canvas (and train your shopping bots)?
  3. How will changing tech change consumers’ needs and wants within their homes? How will their homes respond?

Speakers

Organizer

Marissa Ginsberg, Mktg Coordinator, Unruly

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Advanced
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