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SXSW 2018

Brazilian's Slum Culture Disrupting Digital Content

In Brazil, like the rest of the world, stereotypes about people living outside the economically wealthy society drive how we perceive reality. Though Favelagrafia we were able to use content production to co-create with local communities and dismantle stereotypes and actually show alternative point of views to what we were taught to believe was the only reality.

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  1. Can USC build entertainment?
  2. Can digital content break social stereotypes?
  3. Can advertising ignite social change?



Luciana Mendes, Strategic Consultant & Exec Producer, Dentsu Aegis Network

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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