The Dawn of Planet Generation Z
The Dawn of Planet Generation Z is upon us. In three short years, this group will encompass 40% of all consumers. With unabated access to information and tech from birth, this group thinks, consumes, and behaves differently than previous generations. With higher IQ’s and a value system that is progressive in its acceptance of others, yet traditional in its risk aversion, this panel explores what makes Gen Z tick, and how brands can prepare themselves for their coming of age.
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Additional Supporting Materials
- Who are Gen Z?
- What makes them different from Millennials, Generation X and Baby Boomers?
- What does their coming of age mean for the market place, and how can you prepare?
Lindsay Gordon, Senior Account Executive, AGW Group