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SXSW 2018

The Dawn of Planet Generation Z

The Dawn of Planet Generation Z is upon us. In three short years, this group will encompass 40% of all consumers. With unabated access to information and tech from birth, this group thinks, consumes, and behaves differently than previous generations. With higher IQ’s and a value system that is progressive in its acceptance of others, yet traditional in its risk aversion, this panel explores what makes Gen Z tick, and how brands can prepare themselves for their coming of age.

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  1. Who are Gen Z?
  2. What makes them different from Millennials, Generation X and Baby Boomers?
  3. What does their coming of age mean for the market place, and how can you prepare?


  • Adam Gorode, CEO / Co-Founder, AGW Group
  • Julian Mitchell, Contributor, Forbes
  • Naomi Nevitt, Editorial Director, Obsessee
  • Ariel Martin, YouTube, Social Media Star, Baby Ariel


Lindsay Gordon, Senior Account Executive, AGW Group

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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