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Can Soccer and Live Events Save the World?

In our heavily politicized climate, it seems people can't agree on anything anymore. However, with the World Cup approaching in June 2018 in Russia, soccer has the opportunity to become the great unifier. As the world's biggest sport, soccer brings people together from different backgrounds like no other sport can. Fans have shown they are willing to pay and travel great distances to witness the beautiful game - together. So can soccer save us? How can it use its power to unite the world?

Additional Supporting Materials


  1. Can soccer become the world's great unifier?
  2. In a fragmented world, how can soccer use its power to unite people?
  3. What are the challenges that soccer faces when it comes to bringing together people from different cultures and backgrounds?



Cameron Papp, Communications Manager, StubHub

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