Truth, Lies, & Content Strategy
What brands think they know about content strategy & personalization is a lie. They think content strategy is a sexy deliverable that will be the silver bullet to make personalization magically happen with the push of a button. Then are shocked when it fails.
Content strategy doesn’t work. Content systems does. By taking an agile, systems-based approach to content, brands can regain control of narrative, understand their customers, & lay the foundation for true personalization.
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Additional Supporting Materials
- Why is content strategy failing in the marketplace?
- How does an agile, systems-based approach to content lay the foundation for personalization?
- How can we as marketers champion this methodology within large organizations?
Leah Sand, Assoc Dir, VML