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SXSW 2018

Memerizing: How Local Memes Change the World

You’ve already seen a popular local meme on the internet, right? Possibly in a foreign language. At first you might not understand its meaning but, in a matter of days, it takes the world by storm. While the meme may have a context grown out of local culture, politics, society and education, it can easily fit for a wider audience.

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  1. Which cultural features are involved in the creation of a meme?
  2. Memes are suitable just for the context in which they were made?
  3. What are the effects of memes on political and media scenarios?


  • Dascale Muller, Community Manager, Mirum


Dascale Muller, Community Mgr, Mirum

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner
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