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SXSW 2018

Good Mob

Globo is the largest content producer and broadcaster in Latin America. Focused on Education, Human Rights and Sustainability working in line with UN’s Sustainable Development Goals, and partnered with UNESCO, UNICEF, UNDP, UNWOMEN and UNAIDS, we develop a social mobilization strategy called GoodMob, a full scale communication platform–including Journalism, Entertainment shows, TV novelas and PSAs campaigns–dedicated to build and increase awareness regarding National relevant issues

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  1. As content producer and broadcaster, how can we enhance social awareness?
  2. How consumers and trade market benefits from ours shared value strategy?
  3. Which role the blend of content and social drive plays on building a brand?



Isabella Salles, Human development analyst, Globo Comunicação e Participações S.A.

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Social Impact
  • Level: Advanced
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